I manage the Digital Strategy & Architecture team for the Adobe Experience Cloud in North America, and I set standards and practices for solution architects across Adobe's regions globally. My team and I help customers by building roadmaps and organizational plans to meet their business objectives and strategize to deliver value from their marketing technology investments.
Some key achievements in this role include: creation of repeatable proposal templates for common use cases to speed up sales cycles, implementation of rigorous reporting and data democratization across the Digital Strategy & Architecture team, the creation of a new Business Architecture team to communicate ROI models and business cases to our customers, and the formation of a global practice committee to ensure consistent approaches to services sales worldwide.
I previously worked as a Senior Consultant and Optimization Manager at Adobe, partnering with clients like Comcast, Bank of America, Marriott, and AARP to improve user experience and increase conversion rates.
I'm a three-time winner of "most Irish name" at companies where I've worked. I currently live in Saint Louis and have a better dog than you do.
Adobe Systems - Senior Manager, Digital Strategy & Architecture
2017 - Present
Co-lead a team of 26 solution architects to help customers understand business value and technical impact of Experience Cloud solutions; responsible for $220M+ in bookings quota; created processes to create and maintain reusable contract templates, proposals, and other go-to-market collateral; co-created innovative, new sales team projected to sell greater than $20M in 2019 to address high-value customers; set global standards and practices for Adobe’s Solution Architecture function. Promoted from manager to senior manager January 2019.
Adobe systems - Senior Solution Architect, Digital Strategy & Architecture
2015 - 2017
Oversaw creation of consulting programs for enterprise software implementations and value realization, managed consulting assignment queue, and gathered client requirements to solve business problems. Collaborated on and created consulting solutions for Experience Cloud clients across all verticals. Gathered requirements, delivered quality services scopes to ensure client success, built presentations to support initiatives, and supported the sales team with various pre-sales activities. Promoted from Solution Architect February 2017.
Adobe systems - Senior Digital strategy consultant - Adobe Target
2013 - 2015
Provided digital strategy advice and direction to clients such as Comcast, AARP, NHL, Bank of America, and Marriott; devised campaigns for Comcast that amounted to tens of millions of dollars in additional annualized recurring revenue; leveraged Adobe Analytics data to find new opportunities for optimization; built processes to handle multiple strategic campaigns on web properties. Mentored two team members in optimization strategy and consulting best practices. Promoted to senior consultant April, 2015.
2011 - 2012
Conceptualized, built, and measured creative tests for Scottrade.com and digital advertising landing pages. Created comprehensive test plans and provided detailed analyses to stakeholders within the firm. Designed and oversaw remessaging strategies for a seasonal campaign which led to 18% more leads when compared to control. Appointed to Scottrade's Innovation Steering Committee to frame the firm's initiative to improve speed to market with new products and solutions.
University of Illinois at Urbana-champaign
B.A. Communication and political science (double major)
Graduated May 2008